Redefining Media.

Carat Media wins big at Malaysian Media Awards 2015

KUALA LUMPUR: Carat Media Services (M) Sdn Bhd was crowned Agency of the Year at the Malaysian Media Awards 2015 (MMA). The award was given to the advertising agency with… More

Carat is redefining the role of the media agency.

The Secret to Blockbuster Horror Movies? Agency’s GSF Funnel

Cinema admissions saw a year-on-year decrease of 1.6% in despite being the most popular leisure activity amongst Malaysians. The number of movie releases increasing by 15% year-on-year also posed a bigger challenge: (a) movie distributors had to fight harder to win over cinemagoers who were spoilt for choice, and (b)… More

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